Letter to the Editor: “Social Investment”

In a letter to the editor published in Diario Financiero, Macarena Cea, general manager of the Luksic Foundation; Magdalena Díaz, executive director of Icare; and Magdalena Zaldívar, general director of the Teletón Foundation, reflect on the concept of social investment.

Dear Editor:

Chile has a valuable tradition of solidarity that we can strengthen by taking a long-term view, focusing not only on how much we contribute, but also on how much we improve people’s lives.

To that end, the Luksic Foundation, Icare, and Teletón are launching a joint initiative this year to move toward more strategic, measurable, and sustainable social investment. We brought together representatives from various organizations to share their experiences and challenges. From that dialogue emerged a conviction: we need to measure results, work based on evidence, and create the conditions necessary to put these principles into practice.

With just a few days to go before the next Telethon, this is an opportunity to reflect on how the spirit of solidarity that drives us can serve as a starting point for promoting social investment that brings about tangible change and contributes to people’s well-being and development.

MACARENA CEA

General Manager, Luksic Foundation

MAGDALENA DÍAZ

Executive Director of Icare

MARÍA JOSÉ ZALDÍVAR

Executive Director, Teletón Foundation